Portfolio 2026
Andrew Kirsch
Digital Marketer experienced in paid search, social media management, design, and multichannel campaigns for healthcare brands.
View Work
Digital Marketer experienced in paid search, social media management, design, and multichannel campaigns for healthcare brands.
View Work
Google Ads — Healthcare Practice
One-Month Snapshot
Manage a Google Ads search campaign for a specialty medical practice that significantly outperforms industry benchmarks. In a single month, the campaign generated 115 conversions (calls, click-to-calls, and form submissions) from just $1,520 in ad spend, achieving a 13.48% conversion rate (healthcare averages 3-5%) and a 7.63% click-through rate (healthcare averages 3-4%). The campaign consistently drives new patient volume for the practice.
View Data
Black Friday Campaign — Healthcare E-Commerce
Planned and executed a coordinated Black Friday weekend campaign for a doctor-developed dry nose relief oil. Coordinated messaging across email, social media, and on-site website notifications with a tiered discount strategy designed to create urgency over the holiday weekend. The campaign drove 5 product sales, a strong result for an early-stage e-commerce product launched in 2024.
Promotional email sent to 150 subscribers featuring the tiered discount structure and coupon codes. The email achieved a 3.28% click rate, roughly 3x the e-commerce industry average.
Coordinated social post mirroring the tiered discount messaging and driving traffic to the online store.
On-site notification banner promoting the offer to visitors.
Print & Digital — Healthcare Brands
Concepted, wrote, and directed design for a national medical conference. Strategically centered around physician-founder to build credibility.
Designed a QR-code discount card for in-office distribution. Result: 100+ scans.
Proposed idea and designed an in-office social media sign. Result: doubled follower count across every platform in 2 weeks.
Building Brands, Post by Post
Content Creation — Healthcare Practices
Manage social media for multiple healthcare clients, handling copywriting (100%), design (~50%), and creative direction (100%). Maintain content calendars and a master list of medical observances for timely, relevant posts.
Platforms: Facebook · Instagram · LinkedIn · YouTube · TikTok · X
Recognition Post — Physician Assistant Week
Designed the graphic and wrote the caption recognizing Physician Assistant Week, sourced from a curated list of medical observances.
Feature Post — Magazine Cover
Designed the graphic and wrote the caption highlighting the Greater Louisville Medical Society president's regional medical magazine feature.
Educational Video — Dry Nose Remedies
Conceptualized the video and directed editing for an educational video on dry nose remedies.
Promotional Video — New Office Location
Edited a promotional slideshow announcing a new office location, built from client-provided photos.