Portfolio 2026
Andrew Kirsch
Digital Marketer experienced in paid search, social media management, design, and multichannel campaigns for healthcare brands.
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Digital Marketer experienced in paid search, social media management, design, and multichannel campaigns for healthcare brands.
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Google Ads — Healthcare Practice
Manage a Google Ads search campaign for a specialty medical practice that dramatically outperforms industry benchmarks, achieving a $13.22 cost per conversion where healthcare typically averages $65+. In a single month, the campaign generated 115 conversions (calls, click-to-calls, and form submissions) from just $1,520 in ad spend, with a 13.48% conversion rate and 7.63% click-through rate. The campaign consistently drives new patient volume for the practice.
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Black Friday Campaign — Healthcare E-Commerce
Planned and executed a coordinated Black Friday weekend campaign for a doctor-developed dry nose relief oil. Coordinated messaging across email, social media, and on-site website notifications with a tiered discount strategy designed to create urgency over the holiday weekend. The campaign drove 5 product sales, a strong result for an early-stage e-commerce product launched in 2024.
Promotional email sent to 150 subscribers featuring the tiered discount structure and coupon codes. The email achieved a 3.28% click rate, roughly 3x the e-commerce industry average.
Coordinated social post mirroring the tiered discount messaging and driving traffic to the online store.
On-site notification banner reinforcing the promotion for visitors arriving from email and social.
Print & Digital — Healthcare Brands
Concepted, wrote, and directed design for a national medical conference. Strategically centered around physician-founder to build credibility.
Designed a QR-code discount card for in-office distribution. Result: 100+ scans.
Proposed idea and designed an in-office social media sign. Result: doubled follower count across every platform in 2 weeks.
Building Brands, Post by Post
Content Creation — Healthcare Practices
Manage social media for multiple healthcare clients, handling copywriting (100%), design (~50%), and creative direction (100%). Maintain content calendars and a master list of medical observances for timely, relevant posts.
Platforms: Facebook · Instagram · LinkedIn · YouTube · TikTok · X
Recognition Post — Physician Assistant Week
Designed the graphic and wrote the caption recognizing Physician Assistant Week, sourced from a curated list of medical observances.
Feature Post — Magazine Cover
Designed the graphic and wrote the caption highlighting a company founder's regional medical magazine cover feature.
Educational Video — Dry Nose Remedies
Conceptualized the video and directed editing for an educational video on dry nose remedies.
Promotional Video — New Office Location
Edited a promotional slideshow announcing a new office location, built from client-provided photos.